Up North Book

Getaways of Minnesota and Wisconsin


Sunwashed Tees

Say hello to your new favorite tee

Cozy Sweatshirts

The perfect layer for every season

2023 Freshwater Initiative

A year of impact with Leave No Trace

We create clothing to make memories in. Memories made on the water, in a boat, around a bonfire or at the cabin. Clothes you can feel relaxed in whether you’re at the lake or just dreaming of being there.

I honestly love this sweatshirt! It’s a great fit, great vintage coloring, and washes so well! Highly recommend.
— Kinsey | Weathered Crew
As with my other purchases, this piece is a great addition to my collection. Size is perfect!
— Vin | Slalom Skiing - Long Sleeve
This is the most amazing hat I have ever purchased. It fits like a glove for my head. It’s awesome. Highly recommend.
— Matt | 5 Panel Hat - Sunset Ski
Our 2023 Freshwater Initiative Partner

Leave No Trace

A Year of Impact