Our Story

The Midwest created the foundation to our childhood and inspiration behind the Great Lakes brand. From summer excursions to Gull Lake and weekend jaunts to Hayward, Wisconsin -- some of our most vivid memories were created with family and friends around the lake. Long road trips, taking the boat out for a sunset cruise, waking up early to catch the best fish and roasting s’mores around the bonfire are stories that will last forever.

Great Lakes has always been a product of the values we were raised on. We were taught to work hard but always find time to enjoy the finer things in life, to treat people with respect, and be grateful where you came from. We work tirelessly to infuse these values into our brand, our products, and the way we do business.