New

Cozy Sweatshirts

Now made with organic cotton

Best-selling

Sunwashed Tees

Made with 100% certified organic cotton

Fleece-Lined
Wool Mittens

Made in the USA

New Styles

Cabin
Beanies

New Arrivals

50+ new styles

2023 Freshwater Initiative

A year of impact with Leave No Trace

We create clothing to make memories in. Memories made on the water, in a boat, around a bonfire or at the cabin. Clothes you can feel relaxed in whether you’re at the lake or just dreaming of being there.

I came back for a second color after having one in green for a long time! They wash well, are super cozy, and have a lived in look that I love.
— Dana | Weathered Crew
This is my favorite hat. High quality and I get to rep my favorite lakes while I am traveling around. Also, the bottle opener has come in clutch on more than one occasion.
— Andy | Captain's Hat
The Great Lakes candles are hands down the best smelling candles ever! They not only smell amazing, they burn well and the packaging is very nice.
— Melanie | Cabin Candles