Our Mission

Here at GL, we love the great outdoors. The lakes we grew up on hold a special place in our hearts and we want to help preserve that for future generations to enjoy. So, we created The Freshwater Initiative: an ongoing and collaborative campaign to partner with various organizations tackling different issues that ultimately help preserve our beautiful lakes. Supporting our mission is easy:

Every year we’ll select a new organization to partner with. We’ll create limited edition products and launch them seasonally on our website. For every product sold, we’ll donate at least 20% of sales. You get sweet gear while supporting different causes that hit close to home for all of us here in the North.

This year we’re partnering with Leave No Trace Center for Outdoor Ethics, an organization that protects the outdoors by teaching and inspiring people to enjoy it responsibly. The Center accomplishes this mission by delivering cutting-edge education and research to millions of people every year.

$5 Donated to Leave No Trace for Every Tote Purchased

Upgrade your everyday carry with our new 100% recycled cotton canvas tote bag. It’s the perfect size for an afternoon boat excursion or a quick run to the grocery store. Plus, for each tote sold, $5 will be donated directly to Leave No Trace on behalf of our Freshwater Initiative efforts.

The Seven Principles of Leave No Trace:

Want to get more involved?