Our Mission

Here at GL, we love the great outdoors. The lakes we grew up on hold a special place in our hearts and we want to help preserve that for future generations to enjoy. So, we created The Freshwater Initiative: an ongoing and collaborative campaign to partner with various organizations tackling different issues that ultimately help preserve our beautiful lakes. Supporting our mission is easy:

Every year we’ll select a new organization to partner with. We’ll create limited edition products and launch them seasonally on our website. For every product sold, we’ll donate at least 20% of sales. You get sweet gear while supporting different causes that hit close to home for all of us here in the North.

This year we’re partnering with Leave No Trace Center for Outdoor Ethics, an organization that protects the outdoors by teaching and inspiring people to enjoy it responsibly. The Center accomplishes this mission by delivering cutting-edge education and research to millions of people every year.

$5 Donated to Leave No Trace for Every Hat Purchased

Picture this: a vibrant sunset is casting colorful reflections on the lake as you paddle over its calm waters. It's so quiet, you feel like you're the only one on the lake. You’re fully immersed in the beauty of the outdoors. It’s experiences like this that drive us to do our part in caring for and protecting the environment. To enjoy it responsibly and Leave No Trace.

The Seven Principles of Leave No Trace:

Want to get more involved?