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Our Process

Fabric first

All good garments start with great fabric. No matter the product, we’re always seeking high quality, super soft yarns as a base for everything we make. Our Sunwashed Shirts are made from domestically sourced, heavyweight cotton and washed for over 300 minutes to give you that lived in feeling right out of the gate. Did we mention they’re made in LA?

Designed with purpose

We believe that less is more and the idea of investing in fewer, nicer pieces that will stand the test of time. The approach to our products follows that very mindset. We create timeless apparel you feel most comfortable in while also infusing our lake lifestyle into every piece we make. Whether you’re at the lake or not, we hope you can kick back and relax in our clothing.


We’re constantly sourcing soft and durable fabrics and we incorporate recycled materials whenever possible. We’re pushing to reduce our environmental impact to help preserve the beautiful lakes so many of us enjoy. Our newest collection of Lakeshore Swim Trunks are made of 100% recycled polyester. On average, it takes about eight plastic water bottles to make the fabric for one of our swimsuits.